DEFEND & PROTECHT launches active virus-resistant Masks powered by four HeiQ Swiss technologies for the first time in India.

Chennai-based Defend & Protecht Initiative, powered by HeiQ Viroblock, introduces India’s first multi-functional protective masks enhanced by four HeiQ technologies at the same time. HeiQ Viroblock NPJ03 is amongst the first textile technologies in the world to be proven effective against SARS-CoV-2 (COVID-19) in the laboratory, deactivating 99.99% of the virus in just 30 minutes.
The other technologies in the mask are HeiQ Smart Temp for thermoregulation and moisture management, HeiQ Pure for odour control and HeiQ Eco Dry for water and droplet repellent properties. Such a combination of high-tech Swiss textile innovations in one mask is currently not available on the market.

Defend & Protecht Initiative consists of three textile specialist organizations – Emcee Apparels, Sreekumaar Texind Corporation and Dvintex – who addressed the need of the hour in these unprecedented times. Masks have become an everyday essential and developing a multi-functional mask that actively inhibits viral and microbial activity and is affordable was the obvious requirement.

“We strongly believe that everyone should have access to masks that protect them from viruses. Defend & Protecht’s masks are provably of the highest quality available in the non-medical category. What we have created is the right product for the right reason and at the right time,” says Bharat, Emcee Apparels.

Designed and developed in 3-layer variants, the outer barrier which is common for all variants is engineered to actively destroy viruses and microbes on contact and filter pollutants, and is droplet and water repellent and breathable.

The middle layer is treated with anti-viral, anti-bacterial, water repellent and pollutant filtering technologies. The inner comfort layer has thermoregulation, moisture management and odour control. The mask is self-sanitizing, reusable, breathable, hypoallergenic and optimally designed for a comfortable fit.

The anti-viral and anti-bacterial treatments in Defend & Protecht products stay active for up to 30 gentle washes. The masks have a life cycle of 18-24 months with proper care.